“My knowledge map is a beginner’s guide to natural remedies and my targeted audience was holistic people interested in being more organic. Using the rhetorical modes of appeal and tropes in my knowledge map really helped me think of all the ways images and text can work together to persuade and affect the targeted audience.
On my first fold I used the appeal of ethos (ethics/aesthetics) and tried to appeal to pleasure of beauty, and/or values and morals. I used an intricate Art Noveau looking border to appeal to the aesthetics while the text also appealed to morals and values by telling the background and credibility of herbal medicine. The pattern and photo in the background are examples of an hyperbole, because they exaggerate the scale of flowers/plants. The Art Noveau pattern could also be an example of metonymy because I used that art movement to represent herbalism and to appeal to the aesthetics (the art noveau movement was a movement to appeal to the pleasure of beauty). My second panel also uses hyperbole with the fence and I used the pathos appeal on this page. The pathos appeal (appealing to sympathy, empathy, and strong feelings such as love, guilt, revenge, and patriotism), made me gear this second panel towards the gut emotions. I wrote about how going organic is good for the environment and you, and also how therapeutic growing a garden can be. I place a fence on the page, a metaphor to your own garden and when you open it you can see the final panel, full of all the herbs you can grow. My final appeal was to the logic and I did this by referencing different herbs, what they are used for, and administration types. I used hyperbole again with the plants. I also used metonymy with one image representing the whole for that group.
Thinking of my audience helped in the type of information I chose to show on my panel. I did not go into a detailed historical background or into the science of herbalism, because my audience was people interested in just diving into a more sustainable lifestyle. I chose to use beginner facts and not go to in depth – it was an introduction.
The way the panel opened up and was very cohesive interested me the most. The first panel set the scene (what) is herbalism? My second panel persuaded why you should do this if you are interested in a more sustainable and holistic lifestyle. It zoomed out from the dreamy garden like imagery to an actual gate and you opened the gate to the third panel that described how you can make your garden/ natural remedies. The whole artifact was a mix between hand-drawn classical art noveau imagery with contemporary photos. I used some of the tools from my video and also the idea of making the artifact for beginners – a self help manual.
The large scale frustrated me for this project, and also working in the appeals was difficult at time. This project was difficult because we had to think of the problem and the solution. I have never made herbal remedies myself, and I feel like that would have been a good skill to know before making a pamphlet on it. Next time I would maybe try to also reach more of a general audience ( I realize my drawings were more oriented towards women). I would also like to expand my typography skills in the pamphlet (I used center justified Garamond throughout). I also would have doubled checked the spelling of therapeutic! I liked how the silent critique allowed everyone to go around and write down anonymous comments next to the artifact, but I really did not receive that many constructive comments. I also did not know what my professor thought of my work! It was a good way to become acquainted with the artifacts, but a group critique might have been a bit more constructive.”