Applied Ethnography

Our project for this class wasn’t made in a vacuum, ethnography and design are being used side-by-side in the real world. Designers design for people, and learning how to understand people will help us to become better designers. Ethnography digs deeper than general knowledge or basic assumptions, it allows us to be immersed in a project and gives us a much better understanding of different groups of people.  These are links to many different articles, blogs, or videos which discuss the real-life importance of integrating ethnography and design.


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