Design Problem

Our Design Problem to solve was to create a knowledge map related to our interview subject, we were supposed to map explicit knowledge (person, activity, artifacts, setting) and tacit knowledge (expertise, skill, experience, relationships).

Our video presented a character profile within the context of activity and environment. Using that as a starting point for CONTENT, we then had to expand the subject into a knowledge map in order to tell a fuller story, including more information beyond the individual subject. We had to research our subject by exploring areas of both explicit and tacit knowledge.

As a folded, printed ARTIFACT, the knowledge map includes some of the temporal video evidence still (for reflection), but it is not static. The map will be a series of unfolding INTERACTIONS: an interface that structures new information and re-purposed content.

We needed to develop the general concept/message for our map using the physical unfolding and rhetorical appeals to STRUCTURE our presentation. To further expand on our subject and explain our CONCEPT, we were to use some rhetorical tropes in images and text.

Our map was supposed to have an AUDIENCE (defined by us) and we must speak to that audience. Questions we had to ask ourselves were: How will you speak to them? How might they respond to each section?

There are three classical ways to appeal to an audience: (1) through reason and information, (2) through their emotions, and (3) through their values (including an appreciation for beauty).

Our map was to use all three of these appeals as it opens and reveals more of our subject/concept. It was our choice when to use each one to address the viewer as the map is opened. There was to be an implied hierarchy through order of opening and size of visual space (you can work with or against this).

When completely unfolded the map exists as two ‘sides’ – it is really a series of surfaces, each with a particular purpose:
• OUTSIDE Front cover/back cover: design goal=attract attention, identify subject/concept
• OUTSIDE First opening: design goal/appeal A
• OUTSIDE Second opening: design goal/appeal B
• INSIDE Third opening / whole inside: design goal/appeal C

Each one of these new surfaces is telling more of the story around our subject. We were to use new images and texts from your research, from outtakes, and from the video. And we used some rhetorical tropes as a way to expand our thinking about our subject and as a way to expand our visual presentation.

As always, there is composition, scale, hierarchy, color, and texture to think about. All the parts must hold together; they are telling one story, but in different ways. We were to bring visual unity (the sense of a system) to our map using design elements and words and annotations (a form of amplification; see below), being mindful of the inherent structure/grid of the folds. The fold structure can be further subdivided; and it does not need to be rigidly followed.

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