Rhetorical Modes of Appeal

Rhetorical Tropes and Appeals

Rhetorical Tropes
AMPLIFICATION = an image that expands an idea by multiple examples.
METONYMY = an (indexical) image that represents one thing by another thing related to it by temporal, spatial or causal proximity.
SYNECDOCHE = an (indexical) image that substitutes a part of the thing for the whole thing, the whole for the part, or the material of which it is made for the thing.
METAPHOR = an image that compares two unlike things by replacing one with the other.
HYPERBOLE = an image that exaggerates size or ability greater or smaller than reality.
ANTITHESIS = an image that includes and juxtaposes two opposing ideas.
IRONY = an image that uses one thing to mean something different, often its opposite; a deliberate contrast used for humorous effect.
PERSONIFICATION = an image that gives human qualities to inanimate objects.
VISUAL PUN = an image that is formally or visually similar to another but different in meaning.Rhetorical Tropes and Appeals

Our professor used the example of “Sally” to show us examples of how we would use rhetorical tropes to support our concept for our map.

Rhetorical Trope examples for Sally the Quiltmaker
AMPLIFICATION = list of quilt patterns; varieties of fabric in collection
METONYMY = all her materials and tools; a quilt that commemorates
people or an event; picture quilt
SYNECDOCHE = pieces for a whole quilt; one quilt for a collection; one
quilt for a lifetime of production
METAPHOR = cliche ‘fabric of life’; patterns of life
HYPERBOLE = size of a quilt (for a doll); number of pieces in one quilt
ANTITHESIS = Sally as a sweet lady who makes wild anti-war quilts or
for AIDS awareness
IRONY = handmade objects in industrialized mass market; digital world
PERSONIFICATION = walking / talking quilt? scissors that sing?
VISUAL PUN = some quilt patterns might do this…Rhetorical Tropes and Appeals
Three Modes of Appeal
logos or logical appeal = an appeal to reason or logic; intends to instruct, provide information, uses objectivity in order to persuade.
pathos or emotional appeal = an appeal to the emotions; intends to move, provoke feelings (such as love, hate, sympathy, revenge, guilt, etc.) in order to persuade.
ethos or ethical/aesthetical appeal = an appeal to values and morals, to finer emotions of taste, appreciation for beauty, and philosophical belief; intends to delight or win over.
Appeals for Sally > Unfolding / Interaction

Concept = fragmented, unclear ; Audience = unclear
1 – logos = explain quilting process
2 – pathos = show quilt made in memory of dead soldier
3 – ethos = quilts for relief organizations

Concept = Encouraging craft ; Audience = new, young quiltmakers; craft people
1 – ethos/beauty = of the quilt patterns
2 – logos = history of quilt making in regional South
3 – pathos = quilts for new born babies in famil

Concept = Sustainability ; Audience = youth interested in ‘green’ future
1 – ethos = quilts recycle clothes and use scraps
2 – logos = all ways fabric gets recycled (rags, paper, insulation)
3 – pathos = joy of saving money from thrifting, vintage clothes, remaking

Concept = Family Traditions ; Audience = antique dealers, buyers
1 – pathos = remembering family members by pieces in quilt
2 – logos = where quilt patterns, traditions come from
3 – ethos/beauty = appreciation for old ways, old tools and methods

Concept = Craft/Design awards ; Audience = other quiltmakers; quilt association
1 – logos = quilting associations and competitions
2 – ethos = debates on ‘purity’ of handmade quilts in competition
3 – pathos = joy/excitement of winning with quilt that ‘breaks rules’Rhetorical Tropes and Appeals
Next Steps:
1 – use your diagrams to explore your research and to test out tropes for images/text;
2 – with understanding of the rhetorical tropes and modes of appeal = think about your audience and what will connect with them;
3 – what is your overall concept? what do you want to audience to come away with?
4 – how might each appeal work with your audience? in what order?
5 – what do you want them to “get” from their experience with your map.
Use matrix to explore tropes; see white board demo.